Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

proposal

airbnb 

Introduction

 

This assessment is worth 20 points of your overall grade.

This client proposal assignment asks you to identify the organization that will serve as the focus of your work for this semester. In this assignment, you will identify the organization, justify your choice, analyze the organization’s social media use and begin conceptualizing possible outcomes for your social media strategy plan.

You are encouraged to read the guidelines for the final assignment “social media strategy plan” before choosing your client.

There is no restriction on the organization that you choose. However, the following suggestions should help lead to a more focused learning experience, and better connection to the expectations of the final strategy assignment:

1. Choose an organization that you are passionate about or interested in. You will be diving deep into the organization’s communication work, and the experience will be more satisfying if you choose an industry or organization of interest.

2. You are welcome to choose an organization that you currently work for/with. Especially if you are involved in an organization’s social media work, you may find this course is a valuable opportunity to develop new and interest content and strategies. Please seek the appropriate permission before choosing your own organization.

3. The experience in this course is generally more fulfilling if you choose an organization that does have some, even if it is limited, social media presence. While the work in this course may inform efforts to start a social media presence, most activities generally assume some level of social media content exists.

4. In the past students have chosen large national companies (Burt’s Bees) and small non-profits (Horton’s Kids), local schools, and global health campaigns. This is your class. Make this something 
you are interested in!

If you have an idea that feels entirely “out of the box” please feel free to email your instructor with your idea so that we can review it before completing your client proposal.

Please note: it would be inappropriate to choose an organization for which you have already created a social media plan in another course during your academic career. Please use this course as an opportunity to broaden your knowledge and to explore new opportunities.

Your work on this proposal will allow you begin using terminology associated with social media, to consider the relationship between an organization’s mission and its social activities, begin developing the elements of your organizations digital story, and begin strategizing the use of social media for the purposes of achieving communications goals.

Your proposal will be submitted in the form of a VoiceThread presentation, no more than 10 minutes in length, with no more than 20 slides. The specific areas to cover in the proposal are discussed in detail in the “Directions” section of this assignment guide.

Directions

Create a presentation using Powerpoint (or other presentation software tool). Your presentation should address the following topics, in the following order:

1.
Organization Details. Please share the name of the organization you want to create a social media strategy for and provide a link to the organization’s website if applicable. Briefly describe the nature of the organization (it’s primary mission and organizational structure) and your interest/reasoning in choosing the organization. If you have a personal relationship to the organization, please describe that relationship, including your access to/role in managing the organization’s social/digital presence.

2.
Organization’s “Business Goal(s).” Briefly describe one or more key goal you believe the organization may want to try and accomplish through social media. For example, if I chose Johns Hopkins University – one key goal right now is getting professionals to enroll in the MBA program. Or, if I chose Burger King, maybe I would want to focus on the launch of a new kids meal. What do you know about what the company/organization is working on that they might want to focus on 
right now? 

3.
Organization’s social/digital platforms. Please describe the organization’s social and digital communications. What platforms does the organization use to communicate with its audiences? Does the organization have a presence on LinkedIn? Instagram? Facebook? Etc? Generally, how is each platform used? You might choose to do this in the form of a table or list. Be sure to include links to the organization’s social presence.

4.
Publics/Consumers. Generally, who are the groups that the organization is trying to reach through their social media platforms? Are they audiences of fans? are they consumers? Are they volunteers? Other businesses?

5.
Storytelling/Messaging. What are the key messages that are shared through the organization’s social platforms? You may choose to organize your description by types of messages, or choose some key examples that highlight the types of stories that the organization shares.

6.
Influencers. Does the organization have/use influencers to extend their social media reach? If so, who are those influencers?

7.
Recent campaigns/engagement. Identity the organization’s most recent social media content. What has happened on the organization’s platforms in the past 4 weeks?

8.
Industry/Competitor observations. How does your organization compare to the social media use of its competitors? You may choose the one primary competitor, or a broader field of organizations.

9.
References

Learning about your organization:

Every organization is unique. In some instances, you may have to search back over many years in order to understand the social media landscape for your organization. Your organization may have a strong social media history or a very limited presence. Do a search of industry and news publications and digital posts to identify any significant campaigns and review your organization’s past posts to inform your analysis. The organization you choose should guide the content in your assignment.

Presentation Specifics

Your VoiceThread should include at least one slide where you record yourself on video (so that we can see your face).

Your VoiceThread presentation should be no more than 10 minutes in length and include no more than 20 slides of information (including your title slide and references).

Your presentation slides should evidence of effective composition. Do not use your slides as a script. Instead, take time to create slides that visually enhance, organize, and showcase the message in your presentation. Use infographics, color, images and style appropriate for a professional context.

Your presentation style should be professional, practiced, and show evidence of confidence and interest about the material.

Notes:

· If this is your first VoiceThread presentation, review the guidelines for creating, uploading and sharing a presentation in the VoiceThread Course View area on the navigation menu.

· If you created your presentation as a PowerPoint – save your PowerPoint as a PDF file and 
then upload it to VoiceThread (do not upload PowerPoint files directly to VoiceThread because they will look weird).

· Practice creating something small and then uploading it to VoiceThread to see how your slides will “look” on screen. Occasionally you may find that presentation software you’ve chosen does not translate visually to the course site site.

· Be sure to share your presentation with the rest of the class.

· Be sure to submit your presentation via the VoiceThread link on the navigation bar on course site.

Scoring

Scoring for this assignment is composed of three categories:

1.
Accurate completion of all elements client proposal. For full credit in this area your presentation will not only accurately review all of the required categories, it will do so by using specific examples from the organization that you have chosen. 10 points possible

2.
Evidence of understanding the course concepts and application of the course readings. Where appropriate, your presentation will use the terminology we’ve reviewed during our lesson weeks, and reference readings or examples that help illuminate your description of the organization’s social presence. Your goal is to show that you are developing a sense of how the elements of an organization’s mission and message interact with its social media content. 5 points possible

3.
Effective presentation. Your presentation content is thoughtfully prepared with attention to effective slide design including the use of infographics and images to highlight information about your organization. Your slides are audience-centered – this means they help illuminate your message, they are not your script for your presentation. Your presentation is professional and there is evidence of preparation and rehearsal. Your presentation is the appropriate length (slides/time) and references, when needed, are accurately formatted. 5 points possible

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

lorem,ipsum,

   : Write the introduction for your =. The introduction should include a hook, background information, a thesis statement and the 3 main points that support your position. TOPIC: Should physical education be mandatory in schools? Thesis: physical education should not be mandatory in schools

Cultures in Conflict

Does the meeting of cultures raise issues about tradition, or about personal or cultural identity? Mother Tongue by Amy Tan- Choose one literary work and at least one work of visual art, and discuss where you see the intersections of cultures. In your initial posting, answer the following questions: ·

Language and Identity

How are language and identity connected?  How Languages Shape Thought- Mother Tongue- Choose at least two readings from this week, and reflect on the relationship between language and identity. In your initial posting, consider the following questions: · How are language and identity connected in the works? Consider both individual

Family and Gender Roles

How is family life, and customs, expectations, and gender roles within the family, depicted in modern day film? In this discussion, you will consider how family life, and customs, expectations, and gender roles within the family, are depicted in film. In your chosen clip, consider how the scene is shot

Critical Thinking

Why is a thesis statement important? Prior to beginning work on this assignment, review the instructions for the  Week 5 – Final Paper . For your final paper, you will analyze how one of the five themes discussed during the course is explored in at least two works from different

review

EVALUATION REPORT — ATTEMPT 1 — REVISION NEEDED Overall Evaluator Comments EVALUATOR COMMENTS Your work here identifies a business question for the scenario and understands why the decision tree is a good path forward. Your analysis shows your understanding of possible limitations for the data element and the decision tree.

640

Cabinet renovation \2.1 As you develop your project schedule and budget it is not unusual for something that you have never considered to impact your schedule and budget. How would handle such unplanned event(s) that could impact your schedule and budget. What is the critical path and as a project

642 db

2.1 Compare and contrast 2 tools/ techniques of the control quality process. 2.2 What are the challenges of incorporating quality management practices into a project team? 1. Quality Management and the Project Team What are the challenges of incorporating quality management practices into a project team? · . Why is

Topic and Outline

PSYC 775 Lecture: Topic and Outline Assignment Instructions Overview For the Lecture: Topic and Outline Assignment you will decide on your topic and complete an outline for your upcoming Lecture: Final Presentation Assignment. Before completing this assignment, thoroughly read the Lecture: Final Presentation Assignment Instructions so you know the guidelines

leture

Lecture: Critique Resources · Psychological Disorders Lecture by Professor Chris Grace of Biola University · Links to an external site. · · Intro to Psychology Lecture by Professor Paul Bloom of Yale · Links to an external site. · · Intro to Psychology Lecture by Professor Peter Ditto of UC

disnet

PSYC 775 Discussion Assignment Instructions The student will complete 2 Discussions in this course. The student will post one thread of at least 500–600 words by 11:59 p.m. (ET) on Thursday of the assigned Module: Week. The student must then post 2 replies of at least 150 words by 11:59

I need help d7

7.1 Post a link to a randomized control trial article; describe the intervention and the control condition and how much power the study had. Write a response to the example below aswell. Example:Impact of telelactation services on breastfeeding outcomes among Black and Latinx parents: protocol for the Tele-MILC randomized controlled

i need help sr3

For this assignment, you will read and critically reflect on a peer-reviewed article. The articles are posted on D2L under “Course Content”. This assignment is intended to expose you to literature that contributes to our understanding and practice of epidemiology; and then be able to synthesize and communicate the information.

English HEALTH REFORM PLAM ASSIGNMENT

HEALTH REFORM PLAN ESSAY You will create a fictitious health care reform plan based on what you have learned about U.S. and international health care programs throughout class. Write an essay of 1,000-1,250 words on an approach to health care reform and consider what reforms you would implement post COVID-19.

Religion and ethics

Select two of the situations above and then address 2 of the following: 1.  What is the relation between ethics and religion? Formulate and investigate the relation. 2.  For each case, determine the ethical path of conduct. Then, determine what paths of conduct would be unethical 3.  For each case,

Beauty Recommendations With Ai Tool

Experience a revolution in beauty shopping with Sofiqe.com, the premier UK site offering personalized beauty recommendations through an advanced AI tool. Discover our extensive range of affordable, high-quality makeup products including foundations, eyeshadows, concealers, and more, all tailored to your unique beauty profile. Start your journey to perfect makeup application

Research Question

 Using the document linked below, form a research question and begin preliminary research in a narrowed topic within your subject area. As with all assignments, include an appropriate header, follow standard formatting conventions, and revise your work thoroughly. 

i need help child

Discussion 7 – Disrupting Adultism Adultism refers to bias against children and youth; that is oppression, discrimination, and the unconscious assumption that adults are better than young people. It is prevalent in our society, while transition-age youth may experience it more; it exists for young people of all ages. ●