Attached
Use reference: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson.
HOMEWORK 1, 2 pages with atleast 2 references. Follow below SWOT and BCG examples.
Overview
Exercises 6A and 6C: You will begin by creating a SWOT and a BCG matrix.
Challenge
· For the SWOT
· Follow Steps 1-2 of the Learning Exercise 6A in your text. (Note: These are individual exercises and not a group exercise. This differs from your text.)
· Then, prepare a SWOT Matrix for McDonald’s.
· For the BCG (Learning Exercise 6C)
· Use the information in the Learning Exercise in your text to prepare a BCG matrix for McDonald’s locating each division where you believe it represents its position relative to market share and growth.
· When complete with both exercises (6A & 6C)
· Write a short narrative (one page or less) of your key conclusions from:
· (1) your SWOT analysis of McDonald’s,
· (2) your BCG work on McDonald’s. In addition, include your conclusions on McDonald’s as a result of its position in the BCG and the results of SWOT.
· Make clear recommendations for McDonald’s based on integrating the work from the above models.
Exercise 6A
Perform a SWOT Analysis for McDonald’s
Ken Wolter/Alamy Photo
Purpose
The SWOT Matrix is the most widely used of all strategic planning tools and techniques because it is conceptually simple and lends itself readily to discussion among executives and managers. The SWOT Matrix is effective in formulating strategies because it clearly matches a firm’s internal strengths and weaknesses with the firm’s external opportunities and threats to generate feasible strategies that should be considered. This exercise gives you practice in performing SWOT analysis for a large corporation.
Instructions
1.
Step 1Join with two other students in class. Together, develop a SWOT Matrix for McDonald’s. Follow guidelines provided in the chapter, including notation (e.g., S4, T3) at the end of each strategy. Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as “forward integration.” Use the Cohesion Case, your answers to Assurance-of-Learning
Exercise 1B
, and the company’s most recent quarterly report as given at the corporate website.
2.
Step 2Turn in the SWOT Matrix your team developed to your professor for a classwork grade. Note: Feel free to list factors and strategies vertically on a page rather than necessarily fitting everything into a nine-cell array.
Exercise 6C
Develop a BCG Matrix for McDonald’s
Purpose
Portfolio matrices are widely used by multidivisional organizations to help identify and select strategies to pursue. A BCG analysis identifies particular divisions that should receive fewer resources than others. It may identify some divisions that need to be divested. This exercise gives you practice in developing a BCG Matrix.
Instructions
1.
Step 1Place the following five column headings at the top of a separate sheet of paper: Divisions, Revenues, Profits, Relative Market Share Position, and Industry Growth Rate. Down the far left of your page, list McDonald’s divisions and segments. Now turn back to the Cohesion Case and find information to fill in all the cells in your data table.
2.
Step 2Based on McDonald’s segment data given in the Cohesion Case, complete a BCG Matrix for the company.
3.
Step 3Compare your BCG Matrix to other students’ matrices. Discuss any major differences.
