Select a service at your school or organization that you are familiar with, such as financial aid, bookstore, curriculum advising, and so on. Propose a redesign of this service and its service delivery system. First, baseline the current service and system and then suggest how to redesign and improve it. Make use of chapter ideas as best you can.
Personal Brand
Platform for your Personal Brand r this portion; bullets can be used to help structure) Think • Core purpose • Core values • Ethical frame • Value proposition Feel • Brand personality • Enthusiasm (loyalty & engagement) Say Brand identity elements (name, logo, tagline, jingle, color, cartoon character, etc.)