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Research methodology

Description

Check the comments and make the necessary changes accordingly.

Assignment 2

Please modify your study title as previously suggested to make it correct.

“Research and Justification Questions” This title does not make sense

You did not follow the assignment instructions exactly. You were required to write a page on the importance of your research topic, including references. You should adjust the importance of the study and write why you think your study is significant. What gaps can be filled? This section is a summary of the literature review

The role of digital transformation in enhancing the
efficiency of administrative communications

King Abdelaziz University
Sheath Yaseen Mahmoud
Research Methodology and Quantitative Analysis
Dr. Mehad Abdullah Alrawi
5/3/2025

Research Questions and Justification
The topic to be explored is the role of digital transformation in enhancing efficiency of
administration in Saudi universities. The aim of this research will be to evaluate the current
trends and experiences of digital transformation in universities. The purpose of the research will
be to shed more light on the methods and approaches used as well as the outcome experienced so
far by staff in institutions that are implementing digital transformation. The appropriate
methodology for the study, therefore, is qualitative research integrating interviews and
questionnaires. The expected findings are qualitative findings on staff’s experiences, perceptions,
and an outline of the methods and approaches currently applied in digital transformation.
Research Importance
The importance of this research is in its contribution to national goals of digital
transformation. The Saudi Vision 2030 includes goals to invest in educational technology and
digital innovation, including digital transformation of institutions (Asem et al., 2024). The
efficiency of universities in the Kingdom of Saudi Arabia is important in working towards
strategic goals of these organizations. Digital transformation of institutions has been linked with
better quality of services and performance outcomes (Al-Anzi & Toukabri, 2025). Therefore, it is
important to examine the phenomenon in the context of Saudi universities.
Research Questions
1. What are the digital transformation interventions and projects implemented in Saudi
universities?
2. What is the perceived impact of the digital transformation of Saudi universities on
efficiency from the perspective of faculty and non-faculty staff members?

Research Objectives
1. To determine the current state of and interventions aimed at digital transformation in
Saudi universities.
2. To determine faculty and non-faculty staff members’ perceived impact of digital
transformation on efficiency in the universities.
Research Contributions
This research will make several contributions to business and organization management
field. First, the research will outline the impact of digital transformation on organizational
administration efficiency. It will test the efficiency of such administration in the education sector
and hence provide evidence of success or failure, outlining key topics that could help guide
implementation of future digitization strategic plans. Secondly, the research may contribute to
improvement of quality of education. Research has shown that administration methods (success
or failure) are directly correlated to education quality and performance (Mohamed Hashim et al.,
2022). This study, therefore, will contribute to improving the quality and standards of education
in Saudi universities.

References
Al-Anzi, S. H. R., & Toukabri, M. (2025). The impact of digital modernity on administrative
performance in Saudi Universities. Journal of Management World, 2025(1), 268-277.

Asem, A., Mohammad, A. A., & Ziyad, I. A. (2024). Navigating digital transformation in
alignment with Vision 2030: A review of organizational strategies, innovations, and
implications in Saudi Arabia. Journal of Knowledge Learning and Science Technology
ISSN: 2959-6386 (online), 3(2), 21-29.
Mohamed Hashim, M. A., Tlemsani, I., & Matthews, R. (2022). Higher education strategy in
digital transformation. Education and Information Technologies, 27(3), 3171-3195.

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