Module 2 – SLP
HRM AND MARKETING
ICSC is “tweeting” RECon. Account holders on the social-networking service called
Twitter will be able to receive updates (tweets, in Twitter parlance) about sessions,
events, networking opportunities and new initiatives at RECon by signing up to follow
ICSC_RECon. While on the ICSC_RECon page, participants can follow other
Twitter-using RECon attendees as well.
From REITs and retailers to third-party mall managers, the shopping center world is
virtually a-twitter over Twitter’s vast marketing potential, and that of other social-
networking sites, such as Facebook and MySpace. Not only are young consumers
already socializing en masse on these online stomping grounds, but also social
media are emerging as a vastly cheaper and much more targeted marketing vehicle
than newspapers and other traditional means. Sephora and Anthropologie routinely
beef up sales with exclusive Twitter-only deals. Starbucks uses multiple social-media
networks to help launch or test new products. Most retail REITS have recently
launched social-media marketing programs or they are contemplating it. Macerich
has been conducting a Twitter test for Kierland Commons, in Scottsdale, Ariz.,
spotlighting retailer discounts, book signings and other events for users who
electively follow the doings there. The firm also has a Facebook page for Scottsdale
Fashion Square. This year ICSC launched its own Facebook page.
It is no wonder that HR is bringing marketing into its repertoire of skills, especially
regarding social media marketing. If an organization wants to attract young people,
then they must go to where the young people are, and that is on social media. This is
just one trend that has suddenly become the “in” way to contact potential new
employees.
This SLP assignment is about this and other trends in this second decade of the 21st
century.
Assignment
Conduct research about the new marketing trends in the arena of Human
Resources. One source to begin your research with is an article found at the website
of HR Technologist. There are other related articles at the same website, HR
Technologist that you might find useful for this assignment, too.
What 3 trends would you adopt for your employers HR marketing portfolio? Discuss
these trends in detail, including a discussion of why they were selected. Is there
something not found in your research that you think should be an HR recruitment
trend?
Sources:
Listen
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Top 8 recruitment marketing trends for 2020 and beyond. (2019, November 12). HR
Technologist.
recruitment-marketing-trends/
Twitter. (2009). Twitter to spread the word at RECon. SCTWeek, 14(20), 5.
Your submission will include:
Cover page (with all required components)
A 2- to 3-page paper with APA citations (2- to 3-sentence introduction, responses
to the questions, 3- to 4-sentence conclusion). A 2- to 3-page paper means the
professor is looking for two full pages minimum.
The reference list page in APA format.
Since you are engaging in research, be sure to cite and reference the high quality
(peer-reviewed) sources in APA format. Other than a source for your organization, all
other references must come from the Trident Online Library. See
Trident’s Introduction to APA for for help with in-text citations. Another resource is
the Purdue OWL website. All research should be cited in the body of the paper. In-
text citations and corresponding references should be included in your paper.
The paper should be written in third person; this means words like “I,” “we,” and
“you” are not appropriate. For more information see First vs. Third Person.
The use of direct quotes is strongly discouraged; however, if you do include any, limit
the amount to not more than 10% of your paper. There is one academic purpose for
the use of quotations from others: Putting their words into your own would change
the meaning.
Assignment Expectations
Your submission will be assessed on the criteria found in the grading rubric for this
assignment:
1. Meets assignment requirements
2. Critical thinking
3. Writing and assignment organization
4. Use of sources and mechanics
5. Timeliness of assignment
Grading Note:
At Trident University International, rubrics are used for grading. These rubrics specify
the points available for each component of an assignment. Points are earned based
on the level of the work submitted. You can access the rubric for this assignment on
the SLP 2 Dropbox page. Scroll until you see the link in the lower right-hand corner.
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