Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

SLP1 MKT 501 Strategic Marketing Module 1 – SLP BRANDING AND INNOVATION IN MARKETING Assignment Overview **Complete this Module’s Case before the Session Long Project** Competition, Customer Psychog

SLP1 MKT 501 Strategic Marketing 

Module 1

 – SLP BRANDING AND INNOVATION IN MARKETING

Assignment Overview

**Complete this Module’s Case before the Session Long Project**

Competition, Customer Psychographics, and Branding

You identified the main target market in this Module’s Case and selected two types of social media to use for your business. Let’s delve into local competition, your buyer persona, and social media channels.

Session Long Project 1 Resources

Psychographic Segmentation Concepts for Effective Marketing Strategies (2022) The Simple Guide to Competitive Analysis (2022) How to Perform a Social Media Competitive Analysis: A Complete Guide (2022) Lifestyle and Psychographics (2022)Demographic Influences (2022)Social Influences (2022)

SLP Assignment

Consumer and Competitive Analysis

The business analysis continues as we delve deeper into different attributes of the target consumer and the local competitive landscape and ecommerce players in the market.

Company Overview

Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion:

  • The company name.
  • Short description of what the business does.
  • Its location (city & state).• Company slogan or tagline and logo.

The Consumer

  • Analyze your consumer based on Psychographic Segmentation Factors (Lifestyle, Attitudes and Values, Personality, Activities and Interests, Priorities and Motivations or Social Status. (Research Required) (1 page in length)
  • Create a Buyer Persona for Your Target Market (1/2 page)

Competitive Analysis

  • Analyze your local competition. Who are they? Who are the biggest players? How large is the market? How does your product/service fit in?
  • Look at larger ecommerce companies as competition. (Research Required) (1 page in length)

Social Media Application

  • Set up 2 social media accounts (add your Logo and Slogan/Tagline) Include links. You will be adding to them in Module 2 discussion.
  • Make connections with website branding efforts discussed in Module 1 discussion. (1/2 page)

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

SLP Assignment Expectations

Use the attached APA-formatted template (MKT501 SLP1 ) to create your submission.

  • The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Your submission will include:

  • cover page
  • A paper with APA citations (Company introduction, 3-page body, 3-sentence conclusion)
  • The reference list page in APA format

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Looking for someone to do my assignment below Assignment: Conduct research in the library and/or on the web that pertains to the Joint Theater Support Contracting Command (JTSCC). What are the iss

Looking for someone to do my assignment below  Assignment:  Conduct research in the library and/or on the web that pertains to the Joint Theater Support Contracting Command (JTSCC). What are the issues or problems within the framework or process of operating the JTSCC? Give real world examples. Instructions:  Write a four-page

Microsoft Excel is an important tool for a healthcare data analyst because of its widespread availability to prepare them, intuitive interface, and general functionality. Data (particularly financial

Microsoft Excel is an important tool for a healthcare data analyst because of its widespread availability to prepare them, intuitive interface, and general functionality. Data (particularly financial data) is often provided in an Excel file, and for small datasets, availability and Data (particularly financial data) is often provided in an

Looking for someone to do my assignment below Each student is required to read a journal article on issues addressing a contracting issue related to this course. The journals must be research oriente

Looking for someone to do my assignment below  Each student is required to read a journal article on issues addressing a contracting issue related to this course. The journals must be research oriented, such as those found at Air University or APUS library related journals. The selected article should cite references and

Looking for someone to do my assignment below W3: Research Paper OutlineAssignment: Select a topic that relates to Contract Management with a focus on Joint Contingency Contracting or any topic from t

Looking for someone to do my assignment below W3: Research Paper OutlineAssignment: Select a topic that relates to Contract Management with a focus on Joint Contingency Contracting or any topic from the learning objectives found in the lessons and syllabus. You can research an existing program, or you can write about the contract management process

Looking for someone to do my assignment please see details below Read the required readings and lesson for this week. Write a short paper on the issues or problems facing the Contingency Contractin

Looking for someone to do my assignment please see details below  Read the required readings and lesson for this week. Write a short paper on the issues or problems facing the Contingency Contracting Officer (CCO) or the Senior Contracting Official (SCO) and their responsibilities. Are there any ethical issues? Do research

The Merchant of Venice is a comedy by William Shakespeare that highlights the contradictions between an evolving capitalist system and the moral values of the characters. With many of the plays, confl

The Merchant of Venice is a comedy by William Shakespeare that highlights the contradictions between an evolving capitalist system and the moral values of the characters. With many of the plays, conflicts stemming from characters’ actions contradicting their values. Here, we’ll analyze scenes and character interactions in the play to

For this Market Research assignment, you will be finalizing the selection of your sole proprietorship for your final Course Project. Before beginning this assignment, please read the Course Project Ov

For this Market Research assignment, you will be finalizing the selection of your sole proprietorship for your final Course Project. Before beginning this assignment, please read the Course Project Overview and Chapters 7, 8, 9, 10, and 15 of the Successful Business Plan textbook. Here are the steps required: Identify

2-3 Assignment: Management Approaches BUS 210 Module Two Assignment Guidelines and RubricOverview Using management skills and practices that suit your team and its objectives can help to ensure the te

2-3 Assignment: Management Approaches BUS 210 Module Two Assignment Guidelines and RubricOverview Using management skills and practices that suit your team and its objectives can help to ensure the team’s efficiency and productivity. Analyze the scenario provided to determine how management skills and practices can help support the team. Scenario Imagine

Greetings, looking for someone to do my assignment please see details below Assignment: For this paper, you will need to find an article in the library that relates to the command and contracting lin

Greetings, looking for someone to do my assignment please see details below  Assignment: For this paper, you will need to find an article in the library that relates to the command and contracting lines of authority and structure and then summarize and discuss the article as well as describe command and contracting

Greetings, looking for someone to do my assignment please see details below Assignment: For this paper, you will need to find an article in the library that relates to the command and contracting lin

Greetings, looking for someone to do my assignment please see details below  Assignment: For this paper, you will need to find an article in the library that relates to the command and contracting lines of authority and structure and then summarize and discuss the article as well as describe command and contracting

Looking for someone to do my discussion post please see details below Topic: Explain the command and contracting lines of authority. a. Read DCCH Chapter 2. You can read the DCCH online

Looking for someone to do my discussion post please see details below  Topic: Explain the command and contracting lines of authority.              a. Read DCCH Chapter 2. You can read the DCCH online or download. Instructions: Provide an initial post explaining the command and contracting lines of authority

Deffendant managed a building in NY that is leased to the Administration of Children’s Services (ADS). Plaintiff was a peace officer employed by ADS. While changing in one of the building’s locker roo

Deffendant managed a building in NY that is leased to the Administration of Children’s Services (ADS). Plaintiff was a peace officer employed by ADS. While changing in one of the building’s locker rooms, Plaintiff opened a window to cool off. When Plaintiff closed the window, the whole window structure came

no AI WRITER Topic: Ethical Leadership in Nonprofit Organizations Serving Vulnerable Youth Scope: My paper will examine how ethical leadership practices influence making decisions, accountability, an

no AI WRITER  Topic: Ethical Leadership in Nonprofit Organizations Serving Vulnerable Youth Scope: My paper will examine how ethical leadership practices influence making decisions, accountability, and trust in nonprofit organizations that serve vulnerable youth populations. The paper will analyze ethical challenges such as resource allocation, transparency, and power imbalance, having

Deffendant managed a building in NY that is leased to the Administration of Children’s Services (ADS). Plaintiff was a peace officer employed by ADS. While changing in one of the building’s locker roo

Deffendant managed a building in NY that is leased to the Administration of Children’s Services (ADS). Plaintiff was a peace officer employed by ADS. While changing in one of the building’s locker rooms, Plaintiff opened a window to cool off. When Plaintiff closed the window, the whole window structure came

NO AI NO AI NO AI NO AI Comprehensive Marketing Plan Final SubmissionDirections: Please complete the remaining sections of the global marketing plan paper, including: Marketing mix (the seve

NO AI NO AI NO AI NO AI   Comprehensive Marketing Plan Final SubmissionDirections: Please complete the remaining sections of the global marketing plan paper, including:      Marketing mix (the seven Ps – product, place, promotion, price, people, process, physical evidence). –  Product: Specifications, types, customer service, packaging, branding. Place: Distribution methods,

QUESTION SEVEN Hollender Company is a South African based manufacturer of kitchen fumiture. The company’s senior management has believed for several years that there is little opportunity to increase

QUESTION SEVEN Hollender Company is a South African based manufacturer of kitchen fumiture. The company’s senior management has believed for several years that there is little opportunity to increase sales in the domestic market and wish to set up a manufacturing subsidiary in Tanzania. Because of high transportation costs, exporting