Due Date: 11:59 pm EST Sunday of Unit 1
Points: 100
Overview:
A SWOT Analysis is used to evaluate the strengths, weaknesses, opportunities and
threats for a business. This analysis can be used to help in the creation of strategic
plans for the future. You will perform a SWOT Analysis for a real-world organization and
complete your assignment as a PowerPoint presentation.
Instructions:
Choose a real-world organization.
Perform a SWOT Analysis on the organization, creating a PowerPoint with your results.
Follow this format:
• Slide 1: Title slide with your name and the organization’s name.
• Slide 2: Mission of the company.
• Slide 3: Explain 4 to 6 strengths of the company (add more slides if needed).
• Slide 4: Explain 4 to 6 weaknesses of the company (add more slides if needed).
• Slide 5: Explain 4 to 6 opportunities of the company (add more slides if needed).
• Slide 6: Explain 4 to 6 threats for the company (add more slides if needed).
• Slide 7: Your conclusion. Provide your opinion on the strategic position of the
organization based on the findings of your SWOT.
• Slide 8: Reference page.
Requirements:
• Create a PowerPoint presentation, at least 8 slides.
• Include at least 2 valid, credible resources.
• Use APA formatting for citations, include in-text citations on slides.
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.
BUS411 – Business Policy
Seminar
SWOT Analysis
Evaluation Rubric for SWOT Analysis Assignment
CRITERIA Deficient Needs
Improvement
Proficient Exemplary
0-11 points 12-15 points 16-17 points 18-20 points
Content Elements of
the assignment
are not
addressed,
poorly
constructed,
lacking critical
thought, or
difficult to
evaluate.
Slides
somewhat
address the
elements of the
assignment in
though not in a
clear manner,
lacking some
critical thinking
and research.
Slides
generally
address all
elements of the
assignment in
a clear
manner,
showing
evidence of
critical thinking
and research.
Slides clearly
address all
elements of the
assignment in
a thorough and
detailed
manner.
Critical thinking
and research
are apparent.
Overall
Organization
Content is
difficult to
follow due to
lack of logical
structure or
flow.
Information
flow is
somewhat
logical,
may be difficult
to follow and
lack fluency.
Information
flow is
generally
logical and
easy to follow
but may lack
fluency.
Information is
presented in a
logical and
interesting
sequence that
is easy to
follow. Topics
flow smoothly
from one to
another with
appropriate
transitions.
Professionali
sm
Slides are
unclear,
overloaded, or
lack a
consistent
design style.
Slides and
supporting
notes are
presented in a
somewhat
consistent
manner but
lack an
effective
design style,
and
inconsistencies
are present.
Slides and
supporting
notes are
presented in a
generally
consistent and
effective
design style,
though there
are some
inconsistencies
present.
Slides and
supporting
notes are
presented in a
consistently
professional
and effective
manner.
Template
design, fonts,
and colors
enhance the
presentation.
Preparation
and
Development
Slides
demonstrate
frequent errors
of layout or
Slides
somewhat
demonstrate a
general
Slides
demonstrate
general
attention to
Slides
demonstrate
consistent
attention to
lack of
attention to
detail in
preparation.
attention to
detail in layout
and titling.
Important
detail(s) may
be missing.
detail in layout
and titling.
detail in
preparation.
Information is
presented in a
relevant and
original
manner.
0-5 points 6-7 points 8 points 9-10 points
Clear and
Professional
Writing and
APA Format
Writing is
frequently
difficult to
understand
because of
several errors
in grammar,
punctuation,
and spelling.
Word choice
is sometimes
inappropriate
for an
academic
setting.
Sentence
structure is
unclear.
Writing is
somewhat
difficult to
understand
with errors in
punctuation,
spelling, and
grammar.
Appropriate
word choice is
somewhat
used for an
academic
setting.
Sentence
structure is
somewhat
clear.
Writing is easy
to understand
despite minor
errors in
punctuation,
spelling, and
grammar.
Appropriate
word choice is
used for an
academic
setting.
Sentence
structure is
mostly clear.
Writing is free
of almost all
punctuation,
spelling, and
grammar
errors.
Appropriate
word choice is
used for an
academic
setting.
Sentence
structure is
clear.
References No academic
references
present, or
reference
formatting has
significant
errors.
One academic
reference
present but
errors in
formatting.
Two academic
references
present but
may have a
few errors in
formatting.
Two or more
academic
references are
present and
formatted
properly.
