The Executive Memo
Week 5: The Executive Memo
The Executive Memo
A concern has been raised that this digital transformation initiative may negatively impact your company’s customers. You have discuss this concern with your supervisor. You have been told that the executive vice president over marketing has expressed concern related to such an issue as well. This is not surprising.
Instructions
Complete the following for this week’s assignment.
1. Listen to the video on Customer Service vs Customer Experience (Week 5 Reading and Supplemental Materials).
2. Using an organization you have been or still are affiliated with, write a one to two-page executive memo identifying at least three (3) customer or client concerns/issues that may negatively impact the digital transformation.
3. Provide a resolution to address each concern or issue. (Consult AI [such as Perplexity AI, ChatGPT, Google Gemini, Claude AI] to help develop ways to address each concern at your company.)
4. Discuss how artificial intelligence can help manage the customer experience at this company.
5. Include credible sources to support each resolution.
6. Follow APA formatting guidelines:
Rubric
Executive Memo Rubric (1) (1)
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Executive Memo Rubric (1) (1) |
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Criteria |
Ratings |
Pts |
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This criterion is linked to a Learning OutcomeContent |
40 to >36.0 ptsAdvancedEach point is answered thoughtfully, with clear examples and details that illustrate an understanding the needs of the client…Goes beyond what is required in some meaningful way (e.g., ideas contribute a new dimension to what we know about the topic). 36 to >32.0 ptsProficientEach point is answered, with clear examples that illustrate an understanding of the needs of the client. 32 to >0.0 ptsDevelopingEach point is answered with a moderate understanding of the needs of the client 0 ptsNot Present |
40 pts |
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This criterion is linked to a Learning OutcomeAnalysis and Solutions |
40 to >36.0 ptsAdvancedThe recommendations and solutions is completed with thoughtfulness and detailed understanding of the issues and AI. 36 to >32.0 ptsProficientThe recommendations and solutions is completed and have an understanding of the issues and AI. 32 to >0.0 ptsDevelopingThe recommendations and solutions are incomplete with limited understanding of the issues and AI. 0 ptsNot Present |
40 pts |
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This criterion is linked to a Learning OutcomeMechanics |
10 to >8.0 ptsAdvancedGrammar, spelling, and punctuation are generally correct. Errors do not interfere with meaning. 8 to >6.0 ptsProficientA few errors in grammar, spelling, and punctuation. Errors do not interfere with meaning. 6 to >0.0 ptsDevelopingMany errors in grammar, spelling, and punctuation are generally correct. Errors may interfere with meaning. 0 ptsNot Present |
10 pts |
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This criterion is linked to a Learning OutcomeReferences and Formatting |
10 to >8.0 ptsAdvancedThe paper is properly formatted using the APA style, seventh edition. APA style is correctly used in the form of in-text citations for all research included. References are correctly cited and documented. 8 to >6.0 ptsProficientThe paper is formatted using the APA style, seventh edition. APA style is mostly correctly used in the form of in-text citations for all research included. References are cited and documented at the end. 6 to >0.0 ptsDevelopingThe paper is formatted using the APA style, seventh edition but with errors. APA style is used in the form of in-text citations for most of the research included. References are sometimes cited and documented correctly 0 ptsNot Present |
10 pts |
Total Points: 100
