This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Starbucks will be the company to use for this project. While you will base your plan on this actual company, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan. Please complete the entire attached document; SWOT analysis.
Marketing Plan: Part I In the next several units, you will be creating a marketing plan for a company. Submit a draft of your marketing plan to your instructor for review and feedback. This draft o
Marketing Plan: Part I In the next several units, you will be creating a marketing plan for a company. Submit a draft of your marketing plan to your instructor for review and feedback. This draft only needs to include a discussion of the product or service that you select and