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Rubric

A1:MARKETING OBJECTIVE AND PLAN OF ACTION

Competent

The submission identifies the assigned company’s marketing objective and provides a list of steps for the proposed plan of action that logically addresses the company’s marketing objective.

A1a:ALIGNMENT OF ACTION PLAN WITH MARKETING OBJECTIVE

Competent

The submission logically explains why the proposed plan of action aligns with the company’s marketing objective.

A2:CONCEPTS UTILIZED

Competent

The submission accurately describes 2 marketing concepts that logically support the proposed plan of action.

B1:SKILLS TO SUPPORT PROJECT

Competent

The reflective essay appropriately explains how all the given skills were used to manage the marketing project and includes specific processes used for each given skill.

B2a:KEY STRENGTHS

Competent

The reflective essay logically explains 2 strengths used in navigating the marketing project.

B2b:AREA FOR IMPROVEMENT

Competent

The reflective essay discusses a logical area for improvement that would have changed the learner’s approach to the marketing project.

B3:LEARNING EXPERIENCES

Competent

The reflective essay discusses 2 learning experiences from working on the marketing project and how each applies to the learner’s professional career path.

C:

SOURCES

Competent

The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

D:

PROFESSIONAL COMMUNICATION

Competent

This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding.  

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