READ THE ATTACHMENT!!!
30 PAGES
Introduction
For this task, you will demonstrate the competencies learned throughout your Marketing training.
You will work directly with your designated client in the identified organization to execute a marketing project that aligns with your professional career path. You will outline a proposed plan of action to address the client’s marketing needs. Using the marketing project experience, you will compose a reflection on how you used the skills you have gained through the marketing program and analyze why you made specific strategic decisions.
Requirements
Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the COLLEGE’S similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation.
Microsoft Files Note:
Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
A. Describe your assigned marketing project by doing the following:
1. Identify the company’s marketing objective and provide a list of the steps for your proposed plan of action to address this need.
a. Explain why the proposed plan of action aligns with the company’s marketing objective.
2. Describe
two marketing concepts used to support the proposed plan of action.
B. Write a reflective essay that debriefs the entire marketing experiential learning experience by doing the following:
1. Explain how you managed
each of the following skills to support the marketing project, including specific processes used for
each:
• effective communication
• collaboration
• strategic decision-making
• time management
• project management
2. Reflect on your skills used during the marketing project by completing the following:
a. Explain
two of your strengths in navigating this marketing project.
b. Discuss
one improvement area that would have changed your approach to the marketing project.
3. Discuss
two learning experiences from working on this marketing project and how
each applies to your professional career path.
C. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
D. Demonstrate professional communication in the content and presentation of your submission.
