Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

Unit III CS

see attached

LEGO Case Study

Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.

For this unit, review the Marketing Spotlight: LEGO case study in Chapter 5 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.

Part 1

Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

· How does LEGO manage to constantly reinvent its business?

· What role did marketing research play in LEGO’s market success?

· What differentiates LEGO from its competitors? Is LEGO’s competitive advantage sustainable?

· Analyze how the company has built a strong customer relationship with their target market.

· Review any potential ethical implications with LEGO. How are they aligning with good ethical practices?

Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.

Part 2

Complete a case analysis of LEGO. This requires that you conduct research on LEGO beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

Situational Analysis

· Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.

· Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

· Determine the next steps for a business after evaluating the current market position within an industry.

· Examine how data analytics support global marketing strategies.

Problem

· Identify at least one organizational problem that LEGO is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

Alternatives

· Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

Recommendation (Marketing Strategy)

· Select one or two of the alternatives above to solve the problem that you identified in this case analysis and determine marketing strategy solutions for a company. 

· Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis and determine marketing strategy solutions for a company.

In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Event Software LLC

Reliable virtual event software is essential for online gatherings, and Eventsoftware.com offers seamless integrations, engagement features, and stable performance for global audiences.

Logistics 6

Please see attached  BUSI 615 Integrated Learning Project Assignment Instructions Overview The integrated learning assignment is a series of 6 assignments and a final course consolidated submission. All assignments and the compilation of the final consolidated submission is managed as an individual assignment. Purpose The purpose of the ILP is

Total Quality Management week 6

See attached the problem for my organization is invoice processing and how long it takes for vendors to get paid for the cook county organization. 

BUSINESS( NO PLAGARISM A+ WORK, ON TIME)

Tutor discussions  DB (NO MORE THAN 150 WORDS) Hello class! Looks like we made it to the end! When a company like X5RL creates a breakthrough treatment, the question of whether people can afford it gets complicated fast. Technically, the public’s financial struggles aren’t X5RL’s “problem,” but it’s hard to

Week 7 discussion

 please be sure to discuss the following 4 prompts regarding ‘The Three R’s’ (reduce, reuse, recycle) to waste reduction. (1) Please describe how ‘The Three R’s’ are ordered by how impactful those actions are. (2) Given the issues with recycling, why do you think it is still included in being

DEFM200

see attached Instructions Assignment Directions Write a three-page essay (excluding title and reference pages) on contract modifications and terminations in government contracting, using paraphrased content from at least three library articles and APA citations as detailed in the current APA manual in the library resources focus on: · The types and

Management

Can you help me with this question? Essay 2 Assignment Preparation Instructions: 1. Compose the assignment using Microsoft Word. 2. The paper should be formatted using double-spaced, Times New Roman, 12-point font, and one-inch margins. Content Instructions: 1. Pick a topic of interest to you from Chapters 7-12 of your

Calculating Quantities and Annual Costs

Assignment with questions are attached. Answers can be used on same document QSO 630 Module Four Problem Set Calculating Quantities and Annual Costs For this assignment, you will calculate quantities and annual costs to answer two supply chain questions. When you are finished, submit your answers for review by your

EXP 4

I have attached the completed versions of A2 and A3. Please use both to complete A4. The assignment needs to be cohesive to my original a2 and a3. This assignment is graded HARSHLY. I need quality work only 

Deliverable 2 – Lease Versus Purchase

  Scenario Health resources are finite. Therefore, it is incumbent on all health organizations to exercise responsible fiscal decision making when allocating their financial resources. As the senior cost analyst for a local, nonprofit hospital, you are charged with determining the most appropriate use of financial resources and making recommendations.

Deliverable 2 – Assessing Data Sets for Population Health Management

  Scenario W. Edwards Deming, who many consider the father of quality management, espoused the importance of using data for decision making. As a healthcare leader responsible for managing your healthcare organization’s population health management program, you will find that relevant, accurate, and current population health data is an essential

BUSINESS( NO PLAGARISM A+ WORK, ON TIME)

discussion tutor 2 reerences With Artificial Intelligence, Philosophy of Mind Has Become an Experimental Science | by Casper Wilstrup | Machine Consciousness | Medium The Future of the World (2030 to 10,000 A.D.+): 130 Future Technologies – YouTube Quantum Computing and Its Impact on AI Discussion (No more than 300

BUSINESS( NO PLAGARISM A+ WORK, ON TIME)

Tutor discussion Week 8 ( No more than 300 words) The context of this Discussion is the apparent clash of profit versus ethics relating to critical types of intellectual property (IP). The dilemma is to what extent should businesses prioritize profit and the promotion of innovation through IP protection over

Business Management

Becoming a leader, values-based 3109.1.1 : Develops Self-Awareness and Personal Values The learner identifies their personal values, including honesty, integrity, respect, emotional intelligence, and ethical responsibility, to develop self-awareness through self-assessment. 3109.1.2 : Describes How Interpersonal Skills Are Applied in Leadership The learner describes how interpersonal skills are applied to

Business Management

Develops an Employee Selection Strategy  3114.4.3 : Develops an Employee Selection Strategy The learner develops a strategy for selecting and onboarding employees. Introduction Human resources (HR) professionals enable current and future organizational competitiveness by maintaining an adequate supply of people with the knowledge, skills, abilities, and other characteristics needed to

Business Management

Evaluates Workforce Planning Responsibilities  3114.4.2 : Develops a Recruitment Plan The learner develops a plan for recruiting qualified employees to meet organization needs and goals. Introduction Human resources (HR) professionals enable current and future organizational competitiveness by maintaining an adequate supply of people with the knowledge, skills, abilities, and other