Using the company Amazon.com, conduct a comprehensive analysis through the lens of strategic management. The paper should be 8–10 pages in length (not including title page and references) and incorporate at least 10 high-quality academic or professional sources (e.g., peer-reviewed journals, credible business publications, textbooks). Using concepts and frameworks from this business strategy course, students should evaluate the company’s external environment, internal resources and capabilities, current business-level and corporate-level strategies, and overall organizational performance. Students are expected to provide recommendations for the company’s future strategic direction, supported by evidence and course theories.
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