Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

w4

I need some help!

Assignment part 1

1. Find someone (a friend is OK) who you can talk to for about 10 minutes in a quiet place where you will not be interrupted. Identify a product that you believe is relatively highly involved for that person.

NOTE: Do not share any personal identification information about this person in your paper. Private information includes names, email addresses, addresses, phone numbers, and personal identification numbers (ex. U.S. Social Security Number).

2. Elicit the decision criteria that person would use if they were considering buying a brand in that product category. You might say.

“Imagine you were going to buy ___________. What characteristics would you consider in selecting a brand of ____________ to buy for yourself?

3. Then ask the person.

“What are the two (or three) most important characteristics you would
consider?”

4. Next, ladder off each of these characteristics.

“Why is ___________ important to you?”

“What does ___________ get for you?”

5. Keep asking these “why” questions until the consumer “stops.” Be sure to ask for an explanation if you do not understand what the person means by an answer.

6. Draw out the means-end chains that you have identified for the “high” involvement product.

7. Now do the same thing for a “low” involvement product, like paper clips, milk, or gasoline.

8. In your paper, discuss the differences you see in this consumer’s meanings for the high and low involvement products.

· Did you notice any differences in the measurement process?

· Assume that a substantial number of consumers shared these meanings. What implications would your data have for developing marketing strategies?

Write an academic paper of 3 pages in APA 7th edition style. Cite six (6) peer-reviewed articles not including your textbook to support your views and thoughts.

Assignment part 2

Essay Questions:

1.
Examine the environmental forces that influence a company’s ability to serve its customers. How can companies effectively respond to changes in demographic, economic, natural, technological, political, and cultural environments?

2.
Describe the stages in the buyer decision process and the major factors influencing consumer buyer behavior. Use examples to illustrate how businesses can tailor their marketing strategies to influence buyer decisions at each stage.

Please support your response with at least one reference

Word count requirement: 150-200 words for the each essay question response with at least 1 scholarly reference

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

International marketing

  Assume that you are the director of international marketing for a company producing refrigerators. Select one country in Latin America and one in Europe and developescreening criteria to use in evaluating the two countries. Make any additional assumptions that are necessary about your company. Assuming that consumption plays some

ACC 5301 DB II R I

2 Management Applications of Accounting ACC 5301 DB II Reply I Your response to a classmate should be at least 250 words in length. The Importance of Financial and Managerial Accounting in Strategic Decision-Making Every successful business relies on accurate financial information to survive and thrive in a competitive marketplace.

HRM 6303 DBI R

2 Training and Development HRM 6303 Unit I DB Reply A response post to at least one other student is due by end of day Tuesday.  Posts to others should be a minimum of 250 words in length. Part I My name is Larry Taylor, and I live in Delaware.

MISw2

Welcome to week two. Now that you’ve explored what makes a problem worth solving, it’s time to zoom in on who you’re solving it for and why it matters. This week’s assignment helps you define your target user, the problem they face, and the questions you’ll need to answer to

HUM 102 Module Three Short Answer

Please see attachments Module Three Short Answer Assignment Guidelines and Rubric.html HUM 102 Module Three Short Answer Assignment Guidelines and Rubric Overview Many times, as we engage with a creative work, our own biases and assumptions creep into how we interpret the work. In many cases, this has to do

IDS 104 Module Three

Please see attachments Unit Resources [Insert Unit Title]4.html Introduction These resources will help you learn how to support meaningful participation in diverse digital communities and explain how a growth mindset and feedback supports personal and professional growth. Note: You are not required to complete any quizzes or practice questions associated

Simulation 2

Instructions, case study and reading attached  Please read this case study first: Case study_Turnover and Retention.pdf Your task (single post): Write one organized post that answers all four questions below using specific evidence from the case tables/exhibits. Use headings and concise analysis—not bullet lists of facts. Questions to answer: Q1.

reading note 9

Instructions and readings attached  For section #1(Key Quote) and #3 (Prediction or Action Step) please use week 9 reading (Turnover and Retention.pdf)  For section #2 Comparative Insight (7 points) I also attached week 8 reading (Internal Recruitment-1.pdf) 

ACC 5301 DB II

2 Management Applications of Accounting ACC 5301 DB II Post 1: Initial post addressing the discussion board topic is due by the end of day on Saturday. •   Your initial post should be at least 300 words in length. •   Your initial post should include at least one APA-formatted scholarly, professional, or

HRM 6303 DB I

2 Training and Development HRM 6303 Unit I DB How has the COVID-19 pandemic impacted training and development within organizations in the past few years? How have you have seen it change at your current place of employment?  Initial post to be a minimum of 500 words in length and

Business Finance – Operations Management WEEK 2 ASSIGNMENT OP

Assignment 1: Topic Paper/Peer Reviewed Journal Article review instructions: 1. Download a copy of the Sample Article Review. sampleartreview1 (1).pdf 2. Using the  exact Sample Article Review format, write a review on 3 articles relating to your final research topic. Use the Library database or  http://scholar.google.com to find the  3 peer reviewed journal

Presentation to Staff on Hangar Renovation Project Progress

  Your supervisor has asked you to give a 15-min formal presentation during weekly staff meetings about (this week’s material). What will you share? How will you teach it? Put together a short slide deck outlining the topics you’d cover and how you would present them. Feel free to use

Legal Environment of Business

This is Jamaican/ British/TCI law. Kindly use cases and materials that refer to our law jurisdictions. Additionally, when reference material is used, it is often from the Caribbean and the US region. Ensure cases are real and not fictional.  The professor gave instructions that when answering questions, we should ensure

D2

Procurement Management Plan Instructions This week, you are required to produce your project Procurement Strategy deliverable. Your Procurement Strategy will define how procurements will be planned, executed, and managed throughout the life of the project. The Procurement Strategy is prepared during the planning process phase of your project. The proposed

Audit- Internal controls

Materials posted. Need it by November 4th, 8:00 p.m. EST.  N.B.  Try to reference more US/Caribbean as that is more in my region.. but i belive the powerpoints notes and the book may suffice. 

Assistance with Player Management Simulation

Player Management Simulation Assistance Player Management Player Management Sequence 1. Read Concept Overview 2. Take the Quiz 3. Review Case Briefing Document 4. Complete Learning Phase in Simulator 5. Complete Challenge Phase in Simulator Player Management Concept Overview – Table of Contents • The Key To Fielding A Winning Team

orientation

MGT 561 – Test 3 Essay Answers should be cited and referenced. You can do the references for all three at the end of all the essays or you can reference each one. The Answer should be 2-3 pages and double spaced. Be thorough in your answer. This work is

All Carpet Cleaner

How Often Should You Get Your Carpets Cleaned? Many people wait until their carpets look visibly dirty before cleaning them, but by that time, a lot of hidden dirt and allergens have already accumulated. The frequency of all carpet cleaning depends on a few key factors, including how much foot traffic