please discuss the methods used to evaluate a website’s effectiveness. What metrics should be used? Also, discuss the difference between the customer’s perspective and the enterprise’s perspectives on what the website should accomplish.
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Attached Use reference: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson. HOMEWORK 1, 2 pages with atleast 2 references. Follow below SWOT and BCG examples. Overview Exercises 6A and 6C: You will begin