Week 4 replies
-There will be 1 reply 100 words each with how I agree or disagree no sources needed.
Alex C. Heath
Bethel University
Organizational Analysis II
Professor Jim Blasick
March 05, 2025
Logistics Software Update
Old Dominion (OD) Freight Line Inc. is a regional and international logistics shipping company
(Market Line Company Profile, p.1, 2025). OD operates in less than truckload (LTL) shipping
which involves carrying various freight for multiple customers on one trailer. OD specializes in
expedite shipping which guarantees one day over night deliveries. OD maintains an esteemed
reputation of delivering freight securely and undamaged.
The first step for selecting a project is identifying an area that could benefit from an
improvement or revision (Gido, p.38, 2017). Identifying an improvement for OD would be to
update the software systems. OD often experiences software crashes. Handheld devices
freeze, and users are locked out of accounts until corporate HR teams can unlock and reset the
systems. This causes delays in cut times making OD terminals incapable of delivering freight on
time. Being unable to deliver freight on time creates distrust in OD’s capabilities which can
cause customers to seek out other logistic companies. This not only damages customer loyalty
but can further harm OD’s stockholder shares.
Implementing software updates is a technological improvement opportunity that stands to
benefit OD’s performance and customer relations (Gido, p.38, 2017). By improving software
infrastructure OD can eliminate outdated software crashes. By having an improved software
system OD can function unhindered from technological problems.
Management has addressed this is a relevant issue. The two major challenges faced with
implementing a new software project is establishing a budget and keeping OD online while
these changes take effect. OD needs to continue to gather data to estimate the total costs and
projected timeline to convert to a current and up to date software system (Gido, p.39, 2017).
References
MarketLine Company Profile: Old Dominion Freight Line, Inc.; 2023:1-6. Accessed March 5,
2025.
id=92b695a7-2c01-3c2e-81da-23c12b9fa339
Gido, J. (2017). Successful Project Management (7th ed.). Cengage Learning US. https://
savantlearningsystems.vitalsource.com/books/9798214353647