Topic: Based on the articles you have read for Week 5, please discuss the links/interrelationships between technology and sustainable tourism (elaborate on at least three points). Please refer to concepts from the readings (articles provided for Week 5 – under Modules) to support your points.
Business case
Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case