What are the potential advantages and disadvantages of conducting primary research versus using secondary research for Techpro’s market expansion goals? How might the choice between primary and secondary research impact Techpro’s ability to identify and target new marketing segments for their project management tool?
CUSTOMER SEGMENTATION BASED VALUES AND LIFESTYLES 1. Write 3 sentences explaining “What is the VALS survey?” 2. The following link will reveal the different VALS Types. After reading over the differ
CUSTOMER SEGMENTATION BASED VALUES AND LIFESTYLES 1. Write 3 sentences explaining “What is the VALS survey?” 2. The following link will reveal the different VALS Types. After reading over the different types which one fits you and your lifestyle and why. link: https://en.wikipedia.org/wiki/VALS ***NOTE: COMPLETE ALL QUESTIONS TO RECEIVE FULL