When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer and customer satisfaction. In addition,

When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer and customer satisfaction. In addition, marketing is all about stimulating demand. Discuss how consumers make purchasing decisions based on the four Ps of marketing. Please use examples.

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