Perry
Part A (This assignment has two parts. Do both parts according to the directions)
Crating a Persuasive Message
A persuasive message is a form of communication designed to influence an audience’s thoughts, feelings, or actions regarding an idea, product, service, or cause. It’s about moving people to adopt a new attitude, belief, or behavior or to reinforce existing ones.
The core purpose of persuasive message is to influence an audience’s thoughts, feelings, or actions.
Assignment Objective: This assignment will challenge you to identify a cause, product, or idea you believe in and then craft a persuasive message designed to influence a specific audience.
Read the article above. Choose One of following scenarios to base your persuasive message on:
1.
Persuade your Boss that Your Idea is Great for the Company’s mission and goals. Think of a process, idea, new system or process, product or service that would be great for the company’s sales, mission, goodwill, brand or all the above. This can be in your current job, previous employer, Internship, or volunteer opportunity you have had.
2.
Advocating for a Local Cause: Select a local issue or cause in Cumberland County or the county you live in. Your goal is to persuade the County Commissioners to support or get involved with this cause.
Please use the following outline
1. Outline the problem you are looking to solve for the company or community.
A. State the problem or purpose.
B. Provide data driven evidence. (articles, statistical data from credible sources, newspaper articles etc.) You must cite the sources in the body of
the proposal and the reference page.
2. Describe your idea and explain how it solves the problem.
3. Provide evidence your idea will work. Must be from credible sources to support your idea.
4. Explain why the company or county commissioners should invest. State your call to action. Remember you are influencing an audience’s thoughts, feelings, or action towards your idea. Research persuasive language (Pathos, Logos and Ethos).
You must incorporate one or all of these techniques in your explanation.
5. The proposal must be at least two-pages, double-spaced, and well-written.
6.
Provide at least two to three credible sources to prove the idea is great. You must use APA format to cite your sources.
7. Reference Page is required. Your citations must be in APA style and you must quote the citation in the body of the proposal.
Part B
How to Organize a Negative Message – Discussion Board
Negative messages include rejections and refusals, announcements of policy changes that do not benefit the audience, requests the audience will see as insulting or intrusive, negative performance reviews, disciplinary notices, and product recalls or notices of defects.
A negative message always has several purposes:
Primary purpose:
· To give the audience the bad news.
· To have the audience understand and accept the message.
· To maintain as much goodwill as possible.
Secondary purposes:
· To maintain, as much as possible, a good image of the communicator and the communicator’s organization.
· To reduce or eliminate future communication on the same subject so the message doesn’t create more work for the sender.
Assignment Objective:
Identify a
REAL
current issue, topic, or policy on which you disagree with that falls in one of these areas (political, university, or a business). Write a letter that outlines your views and calls for change. This is a
REAL
issue and not something made up.
· Express your complaint as positively as possible.
· Remember to consider your audience’s needs; how can you build support for your position?
Letter must contain the following (no longer than 500 words. Do not upload a word or PDF document):
· Your contact information
(your real name but you can use pseudo contact information for privacy purposes).
· The CEO, Chancellor, Politician, etc. name and info
(the person’s real name but you can use pseudo contact information).
· Salutation
· Introduction: State the Purpose
· Body Paragraph 1: Detail the Issue
· Provide specific details, facts, or statistics to support your claims
· Explain how this issues impacts your community, you personally, students, or the nation.
· If applicable, mention any relevant legislation or policies
·
Avoid emotional language or offensive comments.
· Body Paragraph 2: Proposed Solutions
· Offer specific, actionable recommendations for addressing the issue.
· Explaining why you believe these solutions would be effective.
· If there are existing bills, policies, or initiatives that align with your solutions, reference them.
· Conclusion
· Thank the individual for his/her time.
· Reiterate your hope for a positive outcome.
· Closing:
· Sincerely,
· (Your Typed Full name)
This assignment is no longer than 500 words. Do not upload a word or PDF document.
