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WK 6 BD2

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Required Resources

Text

Green, M. C., & Keegan, W. J. (2020). 

Global marketing (10th ed.)
. Pearson.

· Chapter 16: Strategic Elements of Competitive Advantage

· Chapter 17: Leadership, Organization, and Corporate Social Responsibility

· The full-text version of this ebook is available in your online classroom through the VitalSource platform. Chapter 16 discusses the forces that shape competition in an industry. In addition, this chapter looks at competitive advantage and identifies the key conceptual frameworks that guide decision makers in the strategic planning process. Chapter 17 discusses the attributes of lean production and identifies some of the companies that have been pioneers in this organizational form. Chapter 16 will assist you in your Organizational Structure and Leadership discussion forum, and Chapter 17 will assist in your Corporate Social Responsibility (CSR) discussion forum this week.

Article

Kaleka, A., & Morgan, N. A. (2017). 
Which competitive advantage(s)? Competitive advantage-market performance relationships in international marketsLinks to an external site.
Journal of International Marketing, (25)4, 25–49.

· The full-length version of this article is available through the EBSCO
host database in the University of Arizona Global Campus Library. This article discusses types of competitive advantage and will assist you in your Organizational Structure and Leadership discussion forum this week.

Multimedia

University of Arizona Global Campus. (2019, January 10). 

BUS622 week sixLinks to an external site.
 [Video]. Kaltura.

· This video provides information about completing the final portion of your marketing plan and will assist you in your Global Marketing Plan Part 2 final paper this week. This video has closed captioning and a transcript.

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