Description
Hello the task is to write a critical thinking and do a QZ for module 6 from MKT560 :
Setting Goals and Strategies
Creating an effective SMM plan involves
setting goals and creating strategies. In other words, define what you
want to achieve and how best to do it. Listening and observing are
important antecedents of social media marketing goal setting and
strategy creation.
Develop your skills in listening and observing by analyzing the Saudi Tourism market.
- Through listening and observing, analyze Saudi tourism social
media platforms and detail your findings. Detail the best avenues to
listen to and observe the market before launching a social media
campaign. - Develop the goals of a social media campaign about Saudi Tourism,
considering the Valid Metrics Framework, and explain how you would link
the goals with a Call to Action. - Examine and explain how this relates to Saudi Vision 2030 and tourism development.
Your well-written paper should meet the following requirements:
- A minimum of four pages in length, not including the title and reference pages.
- Formatted according to APA 7th edition and Saudi Electronic University writing standards.
- Provide support for your statements with in-text citations from a
minimum of four scholarly articles. Two of these sources may be from the
class readings, textbook, or lectures, but the other two must be
external. The Saudi Digital Library is a good place to find these
references. - You are strongly encouraged to submit all assignments to the
Originality Check prior to submitting them to your instructor for
grading.
