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MBA 645 Module Seven Presentation Guidelines and RubricOverview A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, de
MBA 645 Module Seven Presentation Guidelines and RubricOverview A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential. Your CMO has asked you