MBA 645 Module Five Presentation Guidelines and RubricOverview
Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time.
As a regional marketing director in the course scenario, you are tasked with designing a phased marketing strategy for reopening the park. You have already done an analysis of brand implications and discussed suitable traditional marketing methods to address the marketing needs for park reopening. As the organization has chosen a blended approach (traditional plus digital) for marketing, your CMO wants you to create a digital marketing strategy to go with the traditional marketing strategy you already determined.
Prompt
Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness. Ground your responses in research and rich detail. Specifically, you need to address the following criteria:
- How will you use digital marketing to enhance brand awareness? (Slide 1)
- Identify two digital marketing methods that can be used for brand awareness and support with reasons (Slides 2–3).
- How will the identified methods help you reach the target audience?
- How will you determine the balance between the digital and traditional marketing?
- Define short-term and long-term goals for brand awareness in the digital marketing strategy.
- How will you measure the performance of your marketing efforts?
- Use search engine optimization (SEO) to improve search performance (Slides 4–5).
- Identify five keywords or phrases you will use to improve web search performance, and justify your strategy for keyword selection.
- How will you redesign or rewrite the content of your website to support SEO strategy?
- Define inbound marketing and describe its efforts (Slide 6).
- How can they help in brand awareness?
- Define the required content strategy for inbound marketing.
What to Submit
Submit a PowerPoint presentation with 5–7 slides. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.
Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentations to convey your information effectively. If due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.
Module Five Presentation RubricCriteriaExemplary (100%)Proficient (90%)Needs Improvement (70%)Not Evident (0%)ValueBrand AwarenessExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies and discusses the use of digital marketing for brand awarenessShows progress toward proficiency, but with errors or omissions; areas for improvement may include determining the use of digital marketing in the given scenario and defining goals based on the brand awareness objectiveDoes not attempt criterion20Digital Marketing MethodsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies and describes two digital marketing methods effective in spreading brand awareness; defines short-term and long-term goals; defines performance measurement strategy for digital marketing methodsShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying and justifying digital marketing methods for brand awareness and describing standard performance measurement methods in digital marketingDoes not attempt criterion20Search Engine OptimizationExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies five keywords or phrases most suited to search engine optimization, with a justification; describes website strategy to support SEOShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the relevant keywords for the theme park to optimize the search result ranking and determining the website enhancement strategy to support SEODoes not attempt criterion.20Inbound MarketingExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies and describes the role of inbound marketing in brand awareness with required content strategy to achieve the expected resultShows progress toward proficiency, but with errors or omissions; areas for improvement may include determining the need for inbound marketing to improve the performance of digital marketing efforts by using an effective content strategyDoes not attempt criterion20Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas10Citations and AttributesUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution10Total:100%ListenDictionaryTranslate
