MBA 645 Module Seven Presentation Guidelines and RubricOverview
A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential.
Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors, so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park’s challenges, with minimum or no customization.
Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any.
Prompt
Create a PowerPoint presentation for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.
Specifically, you must address the following criteria:
- Identify two SMART objectives (Slides 1–2)
- Choose two of the marketing methods identified in Milestone Two and identify SMART objectives for each.
- Begin this part by restating the identified marketing strategies and then state the SMART objectives. How does each objective align with the SMART framework?
- Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies (Slides 3–4).
- What are your reasons for choosing each KPI?
- Determine two methods to monitor the results of the identified KPIs (Slides 5–6).
- Why have you chosen these methods?
- Describe the feedback loops to be implemented in this case (Slides 7-8).
- Identify the specific feedback loops you will monitor and how often.
- How should results be reported to the key stakeholders needing this information?
What to Submit
Submit a narrated PowerPoint presentation with 8-10 slides.. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.
Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentations to convey your information effectively. If due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.
Module Seven Presentation RubricCriteriaExemplary (100%)Proficient (90%)Needs Improvement (70%)Not Evident (0%)ValueSMART ObjectivesExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies accurately two marketing objectives—one each for the two marketing strategies—and explains how the objectives align with the SMART frameworkShows progress toward proficiency, but with errors or omissions; areas for improvement may include effectively using the SMART framework to identify the objective for respective marketing strategyDoes not attempt criterion25KPI IdentificationExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies accurately two KPIs— one for each objective—to measure the success of the marketing strategies and explains the reason for identifying these KPIsShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the significance of KPIs in measuring the success of the corresponding marketing strategy with justificationDoes not attempt criterion25Methods for Results MonitoringExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines accurately two methods to monitor and measure results; justifies why the chosen methods are most appropriate for the given KPIsShows progress toward proficiency, but with errors or omissions; areas for improvement may include determining the purpose of monitoring and measuring the performance of marketing strategy or identifying the monitoring method based on given KPIsDoes not attempt criterion20Feedback LoopsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies specific feedback loops and how often they will be monitored; describes how results should be reported to key stakeholdersShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying specific feedback loops and how often they will be monitored or describing how results should be reported to key stakeholdersDoes not attempt criterion20Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas5Citations and AttributesUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution5
