MBA 699 Module. 3-1 Report: Potential Alternative Buyers/Competitor Research
ListenMBA 699 Module Three Report Guidelines and Rubric Overview
You are a business development manager for a life sciences organization in the Midwest that has recently found great success through its new cancer treatment drugs. You are part of the team that is planning your organization’s exit strategy, as the owners want to sell the business. As you continue to gather and analyze data to include in your strategic recommendations, you hear about a possible roadblock that can affect your plans.
There is currently one prospective buyer interested in acquiring your organization. Your team has started planning for the acquisition process based on this interest. However, you receive word that due to recent economic and market instability, the buyer is now reconsidering its acquisition proposal. If this buyer backs out, your organization will have to re-evaluate its strategy.
To ensure the organization’s readiness in case of a setback, the VP of business development wants you and your team to identify alternative scenarios and draft a contingency plan. Your team agrees with this approach and decides to perform some preliminary research that will not only help in your acquisition analysis but will also help identify alternative buyers in the event the current buyer backs out.
In this report, you will identify and research the top three organizations in your industry and market. You will then summarize this information in a report to your VP as a list of companies to consider if they decide to look for an alternative buyer.
Prompt
Create a report summarizing the competitor analysis for three of the best-performing organizations in the life sciences industry, with a focus on pharmaceuticals and medicines.
Specifically, you must address the following criteria:
- North American Industry Classification System (NAICS) code: Identify the NAICS Code from the NAICS !!!!Website for the organization (a life sciences firm producing cancer treatment drugs) in the course scenario. Make sure the NAICS code relates to either the oncology, pharmaceutical, or medicines sectors.
- Top competitors: Identify the top three organizations in the same industry with the same NAICS code as the organization in the course scenario, and explain three criteria you used for shortlisting these companies. Use resources such as IBISWorld, Mergent Market Atlas, and GlobalData to support your research. Consider the following in your response:
- Company information: Summarize the following information for the three competitors and potential alternative buyers. Use resources like investor relations pages on the organizations’ websites and GlobalData to help you in your research. (Consider using a table to capture this information.)
What to Submit
Submit a 3- to 4-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Module Three Report RubricCriteriaExceeds ExpectationsMeets ExpectationsPartially Meets ExpectationsDoes Not Meet ExpectationsValueNAICS CodeN/AIdentifies the NAICS Code for the organization in the course scenario (100%)Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include correctly identifying the industry the organization belongs to (70%)Does not attempt criterion (0%)15Top CompetitorsExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner (100%)Identifies the top three organizations in the same industry as the organization in the course scenario; explains three criteria used to shortlist the organizations and justifies the selection (90%)Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include identifying three top organizations in the correct industry; identifying the three relevant criteria for shortlisting the companies; explaining how each of the three organizations meets these criteria (70%)Does not attempt criterion (0%)30Company InformationExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner (100%)Summarizes the strategic vision, primary product or service, market share, and customer segment for the three identified organizations (90%)Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include correctly summarizing all required information for each of the three shortlisted organizations (70%)Does not attempt criterion (0%)35Clear CommunicationExceeds expectations with an intentional use of language that promotes a thorough understanding (100%)Consistently and effectively communicates in an organized way to a specific audience (90%)Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding (70%)Shows no evidence of consistent, effective, or organized communication (0%)15Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errors (100%)Uses citations for ideas requiring attribution, with consistent minor errors (90%)Uses citations for ideas requiring attribution, with major errors (70%)Does not use citations for ideas requiring attribution (0%)5Total:100%ListenDictionaryTranslate
