Overview In this course, the learner-faculty connect assignment will be used for reflection as well as to discuss your preparedness for upcoming weeks. This is a private conversation between you and y

Overview

In this course, the learner-faculty connect assignment will be used for reflection as well as to discuss your preparedness for upcoming weeks. This is a private conversation between you and your instructor, and you are encouraged to explore the concepts presented.

As a regional director of marketing, it is essential for you to know how you are going to apply various marketing principles and theories to design an effective and relevant marketing plan for the reopening of the park. This includes various aspects such as understanding the target audience; identifying the right and relevant marketing methods to communicate with the target audience; using product, place, price, and promotional strategies to attract the target audience; and so on.

You have been provided with the following target audiences:

Primary Market: Families with children (ages 6–18) with an average annual family income of over $75,000 per year
Secondary Market: Teens, ages 15–18

Prompt

In this mentor-focused video check-in, you will review the Milestone Two Guidelines and Rubric (Milestone Two is due in Module Six) and have an asynchronous discussion with your instructor regarding any initial concerns about the same. You will also review the CMO Memo for Target Audience and address questions about target audiences.

You are encouraged to continue reaching out to your instructor so that any concerns and questions are addressed before the course project is due. Discuss your progress and concerns with your instructor through this written submission.

addressing the following criteria:

Refer to the CMO Memo for Target Audience, then describe how the four Ps can be used to attract existing and new customers back to the U.S. Park Southeast when it reopens, keeping the target demographics in mind. Your response should address the following:
1. Describe the plan to market the product to the identified target audiences. What communication strategy will you use for the target audiences regarding the park services?
2. Describe the pricing strategy that should be considered to drive new and existing customers. How will you communicate the value of your offering through an effective pricing model?
  1. Describe the role of place in attracting customers back into the park. Identify the appropriate communication method to share information about the safety measures you have taken.
  2. Describe two promotional events aimed at your two target audiences designed to drive attendance. Include one promotional event for each of the two target audiences. This element requires you to use your own creativity or previous exposure to promotional events.

The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely.

Share your expectations and understanding about Milestone Two, including any questions or concerns you may have regarding:
- Determining the right target audience
- Consumer research methods
- Trends in corporate social responsibility (CSR) impacting the park business
- Marketing methods to be considered for the reopening of the parks
- Search engine optimization

What to Submit

Submit this assignment in a 2- to 3-page Word document or a 2- to 3-slide PowerPoint presentation.

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

SHEILA- UP TO 11/30/2025- *** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!* **** THIS ASSIGNMENT HAS

SHEILA- UP TO 11/30/2025- ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!***** ****** THIS ASSIGNMENT HAS 2 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED****** **** SPECIAL EVENT MANAGEMENT ****

Purpose The purpose of this discussion is to promote the sharing of ideas and perspectives on why and how leaders need to embrace and leverage technology to create “value”. Please recognize that value

Purpose The purpose of this discussion is to promote the sharing of ideas and perspectives on why and how leaders need to embrace and leverage technology to create “value”. Please recognize that value manifests itself in many forms: financial; market and competitive advantage; realization of DEI initiatives; employee motivation and

** KEONIA- ORG 121- SPECIAL EVENT MANAGEMENT- UP TO 11/28/2025* ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN

**** KEONIA- ORG 121- SPECIAL EVENT MANAGEMENT- UP TO 11/28/2025*** ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!***** ****** THIS ASSIGNMENT HAS 4 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN

634 Instructions Over the past few weeks, we have learned how to develop the project scope, schedule, and cost baselines. While these are useful exercises, it is important for a project manager to a

634 Instructions Over the past few weeks, we have learned how to develop the project scope, schedule, and cost baselines. While these are useful exercises, it is important for a project manager to acknowledge that human beings, unlike robots and machines, need to be motivated, trained, feel reassured and valued,

638 InstructionsPurpose The goal of this assignment is to showcase your comprehension of adaptive leadership principles and how they relate to project management. You’ll be developing a leadership

638 InstructionsPurpose The goal of this assignment is to showcase your comprehension of adaptive leadership principles and how they relate to project management. You’ll be developing a leadership framework that incorporates adaptive strategies to tackle both typical challenges and unforeseen crises in project management. This task is designed to enhance

In this assignment, demonstrate your product knowledge on the basis of consumer motivation to include intrinsic and extrinsic motivation. Select a product sold by two different companies. For example,

In this assignment, demonstrate your product knowledge on the basis of consumer motivation to include intrinsic and extrinsic motivation. Select a product sold by two different companies. For example, you could select two different types of luxury vehicles, such as a Mercedes E-Class and a BMW 5 series, or you

In this assignment, you will plan to conduct an audit of a sales organization and hold a sales meeting to discuss your findings. Prepare one document that includes your 500-word business memo and the

In this assignment, you will plan to conduct an audit of a sales organization and hold a sales meeting to discuss your findings. Prepare one document that includes your 500-word business memo and the 500-word script of what you will say at the sales meeting. Read the situations carefully so

My topic is Value Creation & Impact Only need to be a quick 300-500 words Purpose This Unit 5 Team Assignment aims to develop a DEI plan for a large organization (several hundred employees o

My topic is Value Creation & Impact Only need to be a quick 300-500 words Purpose This Unit 5 Team Assignment aims to develop a DEI plan for a large organization (several hundred employees or more). The organization could be one of the team member’s organizations, an organization one of

My topic is Value Creation & Impact Only need to be a quick 300-500 words Can use the attachment to see section six where it will be added Purpose This Unit 5 Team Assignment aims to develop

My topic is Value Creation & Impact Only need to be a quick 300-500 words Can use the attachment to see section six where it will be added Purpose This Unit 5 Team Assignment aims to develop a DEI plan for a large organization (several hundred employees or more). The

VAL- MG PERF & CHANGE IN WORKKPLACE- ORG-225UP TO 11/14/2025- * IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH T

****VAL- MG PERF & CHANGE IN WORKKPLACE- ORG-225****UP TO 11/14/2025- ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!***** ****** THIS ASSIGNMENT HAS 2 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN

Week 6 to do Case Study: Implementing a New Customer Management System (CMS) at XYZ Bank XYZ Bank, a mid-sized financial institution, aims to implement a new Customer Management System (CMS) to improv

Week 6 to do Case Study: Implementing a New Customer Management System (CMS) at XYZ Bank XYZ Bank, a mid-sized financial institution, aims to implement a new Customer Management System (CMS) to improve customer service and streamline operations. The project team must choose the best project management model—Traditional, Hybrid, or

Discussion Question: In an Extreme Project Management environment, where flexibility and rapid changes are common, how can you as a project manager ensure accountability among team members? Can you p

Discussion Question: In an Extreme Project Management environment, where flexibility and rapid changes are common, how can you as a project manager ensure accountability among team members? Can you provide an example of a project where maintaining accountability was challenging but successfully managed? Can Extreme Project Management and Agile be

The Construction of Greenfield Community Center: Background: The local government has approved the construction of the Greenfield Community Center, a multi-purpose facility aimed at providing educatio

The Construction of Greenfield Community Center: Background:The local government has approved the construction of the Greenfield Community Center, a multi-purpose facility aimed at providing educational, recreational, and social services to the residents. The project follows a traditional project management approach and is expected to be completed in 12 months with

Regarding ‘iterative bounding’, discuss the 3 types (spatial, temporal, and relational). Application of Bounding to an Element of a Digital Case Study Design THEN show how you would apply at least 1

Regarding ‘iterative bounding’, discuss the 3 types (spatial, temporal, and relational). Application of Bounding to an Element of a Digital Case Study Design THEN show how you would apply at least 1 of these 3 types of bounding to 1 of 8 elements in a digital case study design. Remember brevity, be concise

**DOLL * IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!*** THERE ARE 2 PARTS PART 1: DISCUS

****DOLL**** ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!***** THERE ARE 2 PARTS PART 1: DISCUSSION MODULE 3 Governance In an organization, governance is the system of rules, practices, and processes that guide how

VAL- MG PERF & CHANGE IN WORKKPLACE- ORG-225 UP TO 11/10/2025- * IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUG

****VAL- MG PERF & CHANGE IN WORKKPLACE- ORG-225**** UP TO 11/10/2025- ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!***** ****** THIS ASSIGNMENT HAS 3 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES

Discussion Question: Scenario: Imagine a healthcare organization planning to implement a new patient management system to improve operational efficiency. Without proper project management processes,

Discussion Question: Scenario: Imagine a healthcare organization planning to implement a new patient management system to improve operational efficiency. Without proper project management processes, the team may face issues such as unclear goals, budget overruns, and delays. However, with a strategic approach, the project manager ensures the system aligns with

Discussion Question: A growing IT company, TechSolutions, decided to relocate to a larger office space to accommodate its expanding team. The project involved finding a new location, designing the wor

Discussion Question: A growing IT company, TechSolutions, decided to relocate to a larger office space to accommodate its expanding team. The project involved finding a new location, designing the workspace, and ensuring a smooth transition with minimal disruption to operations. Questions: What challenges might arise during an office relocation project,