- Select a company. The preference is to use your current employer to make these assignments as practical as possible. You may use this selected company for upcoming assignments, or choose a different one to stretch yourself.
- Research your selected company. This research will be used to support your memo and action plan documents.
- Create a 1 to 2-page memo (APA only required for citations in text and the reference pages should be in APA format) that provides your supervisor with your framework for implementing three (3) of the seven (7) “Pillars of Digital Leadership” identified in the Skrabut, S. A. (2014) article that you believe will positively impact digital transformation (i.e., convincing mid-level managers to be change champions and convincing employees that this transformation is not like others that have failed in the past).
- As you prepare your three (3) recommendations, consult with the AI of your choice (such as Perplexity AI, ChatGPT, Google Gemini, Claude AI) to give your ideas for how to implement them at your business. Remember to cite where you are using AI ideas in your paper.
- Develop a 1-page action plan using the template below to provide your supervisor with details about how you plan to implement your 3 pillars of the digital leadership framework to prepare mid-level managers and employees for the transformation effort.
- Download the Action Plan Template Download Action Plan TemplateOpen this document with ReadSpeaker docReader.
- Follow APA formatting guidelines:
Outline Section D: Target Market and SegmentationSection E: Value Proposition and Competitive AnalysisSection F: Marketing Promotion and Pricing StrategyReferencesDetails Section D: Target Market and
Outline Section D: Target Market and Segmentation Section E: Value Proposition and Competitive Analysis Section F: Marketing Promotion and Pricing Strategy References Details Section D: Target Market and Segmentation: (50 points) Please review the Week 4 lesson for information related to Sections D, E, and F. Each section of your